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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
Paul W. Farris, Michael J. MooreSukakah anda buku ini?
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Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book assesses PIMS' contribution to research and practice. New ways of thinking about, and working with, the strategy are offered, and the effectiveness of the original project is explored.
Kategori:
Tahun:
2005
Bahasa:
english
Halaman:
326
ISBN 10:
0521840538
ISBN 13:
9780521840538
Fail:
PDF, 1.75 MB
Tag anda:
IPFS:
CID , CID Blake2b
english, 2005
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