User Experience Design

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Business & Economics - Management & Leadership
User Experience Design

User Experience Design

Name: User Experience Design
ISBN: 9781119829201

SATYAM. KANTAMNENI

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Igniting business growth through UX

In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't — with their wallets. Organizations realize they need to adapt quickly but don't know how or where to start.

In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.

You'll discover:

Why putting users at the center of strategy leads to an almost unfair competitive advantage

Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable

Common shortfalls that prevent organizations from reaping the value of experience design

27 proven "plays" from...

Kategori:

Business & Economics - Management & Leadership

Tahun:

2022

Penerbit:

Wiley

Bahasa: