Star Wars And The History Of Transmedia Storytelling

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Society, Politics & Philosophy - Journalism, Media
Star Wars And The History Of Transmedia...

Star Wars And The History Of Transmedia Storytelling

Name: Star Wars And The History Of Transmedia Storytelling
ISBN: 9789462986213

Dan Hassler-Forest, Sean Guynes

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This collection offers vital new conceptual and methodological tools for understanding the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, the essays in this book emphasize the complex negotiations between culture and industry that have shaped not only the brand and its many narrative threads, but also the larger organization of the transnational media landscape.

Kategori:

Society, Politics & Philosophy - Journalism, Media

Tahun:

2018

Penerbit:

Amsterdam University Press

Bahasa:

english

Halaman:

328

ISBN 10:

9462986215